No cheesy content packages (“$500 per month for 4 1000-word articles!”). When you see that, run! Content is meant to market you, not fill up your blog.
Yes, you want lots of traffic. But no amount of traffic can make up for bad content. Our goal with content is to give users exactly what they’re looking for, and consequently maximize conversions.
Content marketing isn’t just “publishing stuff.” It’s a precision funnel designed to attract, guide, and convert your ideal customers—those who truly resonate with your brand’s story and solution.
Top‑of‑funnel content (blogs, infographics, social posts) draws in prospects who are searching, scrolling, or seeking solutions. Think of it as your digital welcome mat; one that’s impossible to miss.
Middle‑of‑funnel assets (eBooks, webinars, case studies) nurture interest, answer objections, and build trust. This is where you hold their hand, virtually, showing exactly why your approach outperforms the rest.
Bottom‑of‑funnel content (free trials, demos, consultations) seals the deal. With persuasive calls to action, tailored offers, and social proof sprinkled in, you turn warm leads into delighted customers.
Our content strategy is based on extensive keyword research as well as competitor analysis. We make full use of tools like Semrush and Ahrefs to reach important insights, including keyword intent and the top-performing content for the keyword in question.
Once we’ve got the goldmine of keywords, we turn them into a content roadmap that works like a choose-your-own-adventure for your ideal customer.
We map out big cornerstone topics (your content pillars) and build smaller, supportive articles around them (clusters) to boost authority and interlinking magic.
Each piece is tied to a stage in the buyer’s journey, so you’re not dropping white papers on cold leads or giving away demos before they even know what you do.
We set a schedule based on your goals and resources, then pair each post with a promotion plan so it doesn’t just sit there looking pretty.
Let’s be honest: cheesy content packages leave you buried on page 10 of Google.
The truth is, you will need varying lengths of content, depending on the content strategy. From 300 words to 4,500 words and everything in between, the goal is to address the reader’s needs fully and without fluff.
For every piece of content, we immerse ourselves in your industry, pore over the data, and interview key voices to ensure every article is not just well written but rock‑solid in substance. The goal is to produce authoritative, well-researched, SEO-optimized copy.
You’ve invested in killer content. Now let’s make sure it’s not that lone voice in the wilderness. Let’s promote the hell out of your content.
We will reach out to relevant top publications, bloggers, and influencers in your space, positioning you as the go‑to source for expert insights in your field.
We can help you repurpose the content for short social media organic posts and laser‑targeted ad copy that lands in front of the people most likely to buy.
Let us know where you stand with content so we can craft a custom content marketing campaign to elevate you brand and convert readers into customers.
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