A targeted, data-backed keyword strategy tailored to your brand, not just to get you found, but to get you chosen.
Keyword research is where smart SEO campaigns take root. But we don’t just look for low-hanging fruit. At Filter Cat, we start broad to map out the full landscape of search opportunities relevant to your business, your audience, and your niche.
Without proper keyword research, you won’t know exactly who you’re targeting, what they want, and all the extra opportunities there are for attracting them.
We cast a wide net across your industry, identifying high-volume keywords, long-tail variations, and hidden gems that your competitors might be missing. But we don’t stop at traffic potential; we dig into searcher intent, so you’re not just attracting visits, but also meeting their needs to maximize conversion.
Not all keywords are created equal. We narrow the field to high-value, intent-rich keywords that align with your goals, whether that’s brand awareness, lead generation, or direct sales. We factor in competitiveness, commercial value, and search trends to build a shortlist that actually moves the needle.
Next, we identify the topics and search queries your competitors are ranking for, but you’re not. This gives us a hit list of content opportunities where you can swoop in, stand out, and steal traffic with fresh, optimized content that fills those gaps and captures underserved demand.
We also analyze the search engine results pages (SERPs) themselves. Because sometimes the goal isn’t just position #1, it’s getting into the AI overviews, the “People Also Ask” box, or image/video results. We optimize with those features in mind to boost your visibility across the board.
Let us know your needs so we can craft a custom SEO campaign to elevate you brand and convert readers into customers.
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